ExperienceCurve by Karl Long

When is it experience design? When is it user centered design? When is it design?

Developing research questions around fuzzy ideas is really hard so I’ve had to try and define what experience design can mean. It is not supposed to be all inclusive but it should be a good basis to move forward with some research questions (feedback is appreciated, this is just a strawman).

Strategic Experience design: the process used to define, drive or inform the orchestration of the organizations products, behaviors, communications, environments across multiple tasks/activities/contexts and partners

Experience Design: is a process through which an individual product or service is designed to fit into the larger context of use. (this could be called Product Experience Design or Tactical Experience Design)

User-centered Design: is a process through which an individual product or service is designed to based upon the context of a particular function or task.

Brad Lauster did a great job of using some of these definitions to contribute to thinking about experience and brand.