Finally a design competition that will not reward the most beautiful commercial failures 
It is a great move for frog as well to align itself with this kind of competition because in the end people will hire them to make the most profitable products/experiences.
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Name one product since the Mac SE that frog designed that is now a commercial success.
Good point. The only thing that I know about personally is the http://www.ecastinc.com/ juke box, this was a project that involved Viant for the interface and infrastructure and Frog for the hardware. Anyway, not sure if the jukebox was a commercial success, but ecast are still in business, more that can be said for Viant