Comments on: Advice about Social Media for CEO/CMO and other Senior Executives http://experiencecurve.com/archives/despite-lack-of-understanding-67-of-businesses-to-increase-spending-in-social-media-advertising Learning and writing about emerging internet culture Thu, 11 Mar 2010 21:06:05 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Our simply http://experiencecurve.com/archives/despite-lack-of-understanding-67-of-businesses-to-increase-spending-in-social-media-advertising/comment-page-1#comment-4465 Our simply Sat, 09 Jan 2010 06:51:42 +0000 http://experiencecurve.com/?p=1011#comment-4465 The opportunity “there are potentially thousands of people waiting to be led by you, you define what value you want to create” The opportunity “there are potentially thousands of people waiting to be led by you, you define what value you want to create”

]]> By: Social Media is almost entirely grassroots | Uruburo http://experiencecurve.com/archives/despite-lack-of-understanding-67-of-businesses-to-increase-spending-in-social-media-advertising/comment-page-1#comment-4233 Social Media is almost entirely grassroots | Uruburo Thu, 15 Jan 2009 15:19:25 +0000 http://experiencecurve.com/?p=1011#comment-4233 [...] Karl Long “I think one of the major problems is that Social Media is almost entirely grass roots and [...] [...] Karl Long “I think one of the major problems is that Social Media is almost entirely grass roots and [...]

]]> By: Valeria Maltoni http://experiencecurve.com/archives/despite-lack-of-understanding-67-of-businesses-to-increase-spending-in-social-media-advertising/comment-page-1#comment-4108 Valeria Maltoni Mon, 17 Nov 2008 17:08:31 +0000 http://experiencecurve.com/?p=1011#comment-4108 The opportunity "there are potentially thousands of people waiting to be led by you, you define what value you want to create" is more a role - to give people ways to see each other in the community. We follow each other ;-) The opportunity “there are potentially thousands of people waiting to be led by you, you define what value you want to create”

is more a role – to give people ways to see each other in the community. We follow each other ;-)

]]> By: Roger http://experiencecurve.com/archives/despite-lack-of-understanding-67-of-businesses-to-increase-spending-in-social-media-advertising/comment-page-1#comment-4105 Roger Thu, 13 Nov 2008 06:43:40 +0000 http://experiencecurve.com/?p=1011#comment-4105 I love articles on social media like this, that cover how to communicate with Senior decision markers within companies regarding SMM. Agreed telling them to blog is out of date and was only sufficient early on for companies had a low threshold of risk taking. But that is not 90% of businesses, it seems only now in the last 6-8 months when everyone is calling themselves social media consultant or expert etc that that 90% is considering social media. The problem as you pointed out seems to be multifaceted, 1) grass roots thought leaders of social media tend to be rookies to the corporate world, 2) their ethos tends to be lean them towards a naive outlook of business, 3) this is compounded by the fact that there are no standards, and 4) very little knowledge at the top as you pointed out. ROI is a big problem, but that is a problem that is in decline thankfully with tools such as Radian6, the internal tools of Hill & Knowlton and Bell Pottinger are developing for analysis and campaign management. Prices will eventually drop on these tools and their features and usability will rise meaning less risk of campaigns failing or not meeting expectations. I could say more but this is a comment box not a blog post... Just wanted to add my two cents and tell you I liked your article. PS. This was the first time I read your site and I was impressed enough to have added it to my RSS reader it in hopes of future posts of this quality and topic. I love articles on social media like this, that cover how to communicate with Senior decision markers within companies regarding SMM. Agreed telling them to blog is out of date and was only sufficient early on for companies had a low threshold of risk taking.

But that is not 90% of businesses, it seems only now in the last 6-8 months when everyone is calling themselves social media consultant or expert etc that that 90% is considering social media.

The problem as you pointed out seems to be multifaceted, 1) grass roots thought leaders of social media tend to be rookies to the corporate world, 2) their ethos tends to be lean them towards a naive outlook of business, 3) this is compounded by the fact that there are no standards, and 4) very little knowledge at the top as you pointed out.

ROI is a big problem, but that is a problem that is in decline thankfully with tools such as Radian6, the internal tools of Hill & Knowlton and Bell Pottinger are developing for analysis and campaign management. Prices will eventually drop on these tools and their features and usability will rise meaning less risk of campaigns failing or not meeting expectations.

I could say more but this is a comment box not a blog post… Just wanted to add my two cents and tell you I liked your article.

PS. This was the first time I read your site and I was impressed enough to have added it to my RSS reader it in hopes of future posts of this quality and topic.

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