In response to the Ad Age article To Lead Overall Brand Strategy, Digital Shops Have Much to Do David Armano has posted on the Critical Mass blog the 10 things he thinks Digital Agencies have to get better at, he calls it a moment of truth for digital agencies.
It’s worth reading and chewing on.
Carl:
We wrote about this topic as well a little while ago and think the problem is the digital vs. ad agency debate in the first place. Here’s what we had to say then:
My final comment is this. This artificial debate about who’s better isn’t helping us at all with our clients – the brands that buy our services. Frankly, the amount of time that we spend arguing about which tactic is better is why we’re not being invited to the strategic thinking table. ALL forms of advertising have value — based on what story you’re trying to tell. It’s not a battle between traditional media and new media. We should be focusing our collective efforts on how we can help our clients captivate their audience, rather then on tactical ways we can help them capture their audience.
If you’re interested, you can see my full posting at http://tinyurl.com/2ruh36
Hope that you’re doing well!
David
Totally agree actually David, I think my title is more divisive than, particularly David Armano’s article.