We wrote about this topic as well a little while ago and think the problem is the digital vs. ad agency debate in the first place. Here’s what we had to say then:

My final comment is this. This artificial debate about who’s better isn’t helping us at all with our clients –€” the brands that buy our services. Frankly, the amount of time that we spend arguing about which tactic is better is why we’€™re not being invited to the strategic thinking table. ALL forms of advertising have value — based on what story you’€™re trying to tell. It’s not a battle between traditional media and new media. We should be focusing our collective efforts on how we can help our clients captivate their audience, rather then on tactical ways we can help them capture their audience.

If you’re interested, you can see my full posting at http://tinyurl.com/2ruh36

Hope that you’re doing well!

David