Comments on: Dove Campaign for Real Beauty FTW http://experiencecurve.com/archives/dove-campaign-for-real-beauty-ftw Social Media and New Marketing Strategy Sun, 12 Oct 2008 08:00:01 +0000 http://wordpress.org/?v=2.5.1 By: Tom http://experiencecurve.com/archives/dove-campaign-for-real-beauty-ftw#comment-2354 Tom Thu, 11 Oct 2007 16:45:53 +0000 http://experiencecurve.com/archives/dove-campaign-for-real-beauty-ftw#comment-2354 In the tagline, "talk to your daughter before the beauty industry does", I think quotes around beauty would have been appropriate. "beauty" industry. In the tagline, “talk to your daughter before the beauty industry does”, I think quotes around beauty would have been appropriate. “beauty” industry.

]]> By: Shaping Youth http://experiencecurve.com/archives/dove-campaign-for-real-beauty-ftw#comment-2332 Shaping Youth Wed, 10 Oct 2007 07:09:15 +0000 http://experiencecurve.com/archives/dove-campaign-for-real-beauty-ftw#comment-2332 Agree that parent companies rarely give a rat's patooie what the underlings are doing. (and vice-versa, I might add) Having once belonged to the Edelman/Interpublic-mega-moguls of yore, I've learned not to dig too deep on the brand front or you'll strike fool's gold despite what you're seeking in authenticity...or hope for a 'clean sell through.' That said, one man's 'over the top parody' is another's drooling, lustful, objectification...Fine line there, I'm afraid, and probably too thin for extrapolation. (unless we continue this over lunch in Dec. w/the other AOC co-authors, I'm game! ;-) Guess all in all I just feel Dove did a grand ol' job getting attention, whether to sell soap/for themselves, build awareness as a bonus, or plant a seed among a few of my dear colleagues that there truly IS a 'trickle down impact' on kids...Point is, it's working to stir the pot and open new dialog in 'the age of conversation.' p.s. If I had one message to our colleagues it would be, "hey people, this is not all CLIO-Cannes statue stuff...there are REAL faces behind the messages here, and kids are getting sucked into the vortex of shoulds and coulds and wannabes and Dove did a dang good job of pointing this out... So, for that I applaud it, despite all the NUMEROUS contradictions behind the brandwashing of parent company Unilever's "Fair & Lovely" skin lightening agents,' Slim Fast, Axe, or any of the other silliness...After all, "Real beauty" is in the eye of the beholder, n'est ce pas? Campaign, or not. Agree that parent companies rarely give a rat’s patooie what the underlings are doing. (and vice-versa, I might add) Having once belonged to the Edelman/Interpublic-mega-moguls of yore, I’ve learned not to dig too deep on the brand front or you’ll strike fool’s gold despite what you’re seeking in authenticity…or hope for a ‘clean sell through.’

That said, one man’s ‘over the top parody’ is another’s drooling, lustful, objectification…Fine line there, I’m afraid, and probably too thin for extrapolation. (unless we continue this over lunch in Dec. w/the other AOC co-authors, I’m game! ;-)

Guess all in all I just feel Dove did a grand ol’ job getting attention, whether to sell soap/for themselves, build awareness as a bonus, or plant a seed among a few of my dear colleagues that there truly IS a ‘trickle down impact’ on kids…Point is, it’s working to stir the pot and open new dialog in ‘the age of conversation.’

p.s. If I had one message to our colleagues it would be, “hey people, this is not all CLIO-Cannes statue stuff…there are REAL faces behind the messages here, and kids are getting sucked into the vortex of shoulds and coulds and wannabes and Dove did a dang good job of pointing this out…

So, for that I applaud it, despite all the NUMEROUS contradictions behind the brandwashing of parent company Unilever’s “Fair & Lovely” skin lightening agents,’ Slim Fast, Axe, or any of the other silliness…After all, “Real beauty” is in the eye of the beholder, n’est ce pas? Campaign, or not.

]]> By: Karl http://experiencecurve.com/archives/dove-campaign-for-real-beauty-ftw#comment-2323 Karl Tue, 09 Oct 2007 20:47:56 +0000 http://experiencecurve.com/archives/dove-campaign-for-real-beauty-ftw#comment-2323 Mmm, the Axe/Lynx product is actually selling a product to men and the story the ad portrays is more an over the top parody. Besides Unilever probably has little influence over the advertising either dove or lynx/axe produce. Mmm, the Axe/Lynx product is actually selling a product to men and the story the ad portrays is more an over the top parody. Besides Unilever probably has little influence over the advertising either dove or lynx/axe produce.

]]> By: Lar http://experiencecurve.com/archives/dove-campaign-for-real-beauty-ftw#comment-2322 Lar Tue, 09 Oct 2007 20:40:01 +0000 http://experiencecurve.com/archives/dove-campaign-for-real-beauty-ftw#comment-2322 What I hear levelled against the campaign is that Unilever also run campaigns for their Lynx product (men's deodorant) where women are sex objects. Women can be presented in different lights, simply to sell a particular product line. What I hear levelled against the campaign is that Unilever also run campaigns for their Lynx product (men’s deodorant) where women are sex objects. Women can be presented in different lights, simply to sell a particular product line.

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