The Social Media MBA Blog by Karl Long

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emergence

I’m currently reading Emergence: The Connected Lives of Ants, Brains, Cities, and Software, by Steven Johnson. It seems like a really interesting book, it’s basically about how very simple rules can lead to complex behaviour. Emergence ironically enough was a very big topic at the last O’Reilly Emerging technology conference. Some of the best online experiences are based upon the ideas of emergence, email, IM, weblogs….. the internet, Hmmm. Are the best experiences slightly designed? Are the best experiences frameworks for users to create in? Is that a way for organizations to harness the creativity of its customers?

Also check out this fantastic article on boxes and arrows, The Sociobiology of Information Architecture which also talks about the emergence.

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