Comments on: Fast Iterations vs. Big Bang Design http://experiencecurve.com/archives/fast-iterations-vs-big-bang-design Social Media and New Marketing Strategy Fri, 29 Aug 2008 20:35:11 +0000 http://wordpress.org/?v=2.5.1 By: Eric http://experiencecurve.com/archives/fast-iterations-vs-big-bang-design#comment-2420 Eric Thu, 18 Oct 2007 21:17:27 +0000 http://experiencecurve.com/?p=404#comment-2420 This is exactly what I expected to find out after reading the title Iterations vs. Big Bang Design at ExperienceCurve. Thanks for informative article This is exactly what I expected to find out after reading the title Iterations vs. Big Bang Design at ExperienceCurve. Thanks for informative article

]]> By: karl long http://experiencecurve.com/archives/fast-iterations-vs-big-bang-design#comment-729 karl long Wed, 22 Nov 2006 23:05:42 +0000 http://experiencecurve.com/?p=404#comment-729 Great way to state the question Walter, that's a much more succinct way to put it. And yes Uzi, I know a lot of clients that want the glossy sites, in the end they are rewarded for what is delivered at the end of the engagement as well. In other words they want something that shows well. Just as fishing lures are built to attract fishermen and not fish, web sites are often designed for the sensibilities of marketing execs and not the long term value of the users. Great way to state the question Walter, that’s a much more succinct way to put it.

And yes Uzi, I know a lot of clients that want the glossy sites, in the end they are rewarded for what is delivered at the end of the engagement as well. In other words they want something that shows well. Just as fishing lures are built to attract fishermen and not fish, web sites are often designed for the sensibilities of marketing execs and not the long term value of the users.

]]> By: Uzi Shmilovici http://experiencecurve.com/archives/fast-iterations-vs-big-bang-design#comment-728 Uzi Shmilovici Sun, 19 Nov 2006 08:39:07 +0000 http://experiencecurve.com/?p=404#comment-728 Karl. You are so right. Here in Israel we try to make it happen. We try to position ourselves as a fast iteration company (IDEO style), as we really believe in it. However, the clients here seem to need those glossy sites. Uzi Shmilovici. Co-CEO, Netctaft.co.il Karl.

You are so right. Here in Israel we try to make it happen. We try to position ourselves as a fast iteration company (IDEO style), as we really believe in it. However, the clients here seem to need those glossy sites.

Uzi Shmilovici.
Co-CEO, Netctaft.co.il

]]> By: Walter Stevenson http://experiencecurve.com/archives/fast-iterations-vs-big-bang-design#comment-727 Walter Stevenson Sat, 18 Nov 2006 21:26:11 +0000 http://experiencecurve.com/?p=404#comment-727 I think the key question here for interactive agencies is: "How do we create a stable business model around the iterative design approach--one that can ensure a promised outcome in a fixed period of time?" From a business standpoint, this is a challenge. The allure of the big-bang model is that it promises predictable growth for the agency, and an air-tight contract for the customer. Walter Stevenson www.temel.com I think the key question here for interactive agencies is:

“How do we create a stable business model around the iterative design approach–one that can ensure a promised outcome in a fixed period of time?”

From a business standpoint, this is a challenge. The allure of the big-bang model is that it promises predictable growth for the agency, and an air-tight contract for the customer.

Walter Stevenson
http://www.temel.com

]]> By: adaptive path » blog » blog archive » Signposts for the Week ending November 17th, 2006 http://experiencecurve.com/archives/fast-iterations-vs-big-bang-design#comment-726 adaptive path » blog » blog archive » Signposts for the Week ending November 17th, 2006 Sat, 18 Nov 2006 01:03:05 +0000 http://experiencecurve.com/?p=404#comment-726 [...] Finally, Joshua Porter’s article on Netflix’s Fast Iteration development approach prompts Karl Long of Experience Curve to ask “…. are there any “fast iteration” [design] agencies out there? The equivalent of IDEO for the web?” [...] [...] Finally, Joshua Porter’s article on Netflix’s Fast Iteration development approach prompts Karl Long of Experience Curve to ask “…. are there any “fast iteration” [design] agencies out there? The equivalent of IDEO for the web?” [...]

]]> By: karl long http://experiencecurve.com/archives/fast-iterations-vs-big-bang-design#comment-725 karl long Thu, 16 Nov 2006 18:01:21 +0000 http://experiencecurve.com/?p=404#comment-725 Good points David, and you are correct of course, this doesn't happen all the by all the agencies. I don't have the data as to how much it happens, but I would generally say spectacular failures of the big bang tend to go under the radar mostly. And again, it comes down to what we measure and what we reward, the design industry gives awards to big bang designs, even if that design sucks in the long run. Thanks for pointing out the baychi thing Steve, I'll try to make that for sure. K Good points David, and you are correct of course, this doesn’t happen all the by all the agencies. I don’t have the data as to how much it happens, but I would generally say spectacular failures of the big bang tend to go under the radar mostly. And again, it comes down to what we measure and what we reward, the design industry gives awards to big bang designs, even if that design sucks in the long run.

Thanks for pointing out the baychi thing Steve, I’ll try to make that for sure.

K

]]> By: Steve Portigal http://experiencecurve.com/archives/fast-iterations-vs-big-bang-design#comment-724 Steve Portigal Thu, 16 Nov 2006 17:24:57 +0000 http://experiencecurve.com/?p=404#comment-724 Netflix will be talking about their UI design process at BayCHI next month. http://www.baychi.org/calendar/20061212/ Netflix will be talking about their UI design process at BayCHI next month.
http://www.baychi.org/calendar/20061212/

]]> By: David Armano http://experiencecurve.com/archives/fast-iterations-vs-big-bang-design#comment-723 David Armano Thu, 16 Nov 2006 17:16:39 +0000 http://experiencecurve.com/?p=404#comment-723 Karl, I totally hear what you are saying here. Many agencies are certainly guilty of the big bang. But not all or at least, not all the time. When I worked at agency.com, I spent a significant part of 3 years working on a highly transactional site that had much of the functionality you would see on Amazon, Netflicks etc. We rapidly iterated, prototyped, did user testing, prototyped more, evolved, concepted, personafied. You name it. All the things you read about in books written by the IDEO/Adaptive crowd. Yes, big bang is an issue for agencies, but not all (and not all of the time). Karl,

I totally hear what you are saying here. Many agencies are certainly guilty of the big bang. But not all or at least, not all the time.

When I worked at agency.com, I spent a significant part of 3 years working on a highly transactional site that had much of the functionality you would see on Amazon, Netflicks etc.

We rapidly iterated, prototyped, did user testing, prototyped more, evolved, concepted, personafied. You name it. All the things you read about in books written by the IDEO/Adaptive crowd.

Yes, big bang is an issue for agencies, but not all (and not all of the time).

]]> By: giles rhys jones http://experiencecurve.com/archives/fast-iterations-vs-big-bang-design#comment-722 giles rhys jones Thu, 16 Nov 2006 16:25:59 +0000 http://experiencecurve.com/?p=404#comment-722 it is not just the sites but the advertising too. advertising beta is a required approach. it also connects to ugc. agencies happily talk about harnessing user generated content as if users will be pliantly go along with agencies suggestions and brands desires. meanwhile consumers are just getting on with it. The C doesn't stand for Content, it stands for Communications and actually agencies are ultimately cultivating their replacements, not a bad thing....more here. http://interactivemarketingtrends.blogspot.com/2006/11/user-generated-communications-not-just.html it is not just the sites but the advertising too. advertising beta is a required approach. it also connects to ugc.

agencies happily talk about harnessing user generated content as if users will be pliantly go along with agencies suggestions and brands desires.

meanwhile consumers are just getting on with it. The C doesn’t stand for Content, it stands for Communications and actually agencies are ultimately cultivating their replacements, not a bad thing….more here.
http://interactivemarketingtrends.blogspot.com/2006/11/user-generated-communications-not-just.html

]]> By: John Caddell http://experiencecurve.com/archives/fast-iterations-vs-big-bang-design#comment-721 John Caddell Thu, 16 Nov 2006 16:01:10 +0000 http://experiencecurve.com/?p=404#comment-721 I liked this post a lot, and the article you referenced as well. One thing about the "fast iteration" sites--they need to be very easy to use, because if they required users to "learn" them intensively (like, say Outlook), any change, even a good one, would cause lots of user disruption. This is the revolution that Google wrought. Their initial design was so simple to use that they could add/adjust/etc. without disorienting their users. So the users needed no advance notice or preparation to welcome new features/changes. I liked this post a lot, and the article you referenced as well. One thing about the “fast iteration” sites–they need to be very easy to use, because if they required users to “learn” them intensively (like, say Outlook), any change, even a good one, would cause lots of user disruption.

This is the revolution that Google wrought. Their initial design was so simple to use that they could add/adjust/etc. without disorienting their users. So the users needed no advance notice or preparation to welcome new features/changes.

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