The Social Media MBA Blog by Karl Long

As the week went on, a vocal minority cropped up to declare Agency.com’s polarizing video ingenious—even subversive. “Today’s marketing and advertising environment is totally turned on its head, and now is the time for experimentation and prototyping,” wrote Karl Long, a blogger who runs Web marketing firm Local Zing.

The video ignited immediate response, most of it negative, as industry blogs such as Adfreak called it “uninspired,” and “highly unfunny,” and Adrants pleaded that ad agencies “DO NOT DO THIS,” writes Adweek. Karl Long wrote on his blog ExperienceCurve, however, that the agency deserves “massive kudos.”