Aug 10, 2005
Flickr’s Emergent Strategy from Customer Experience
In this interview of Eric Costello from Flickr by Jesse James Garret we see that rather than a master strategic plan leading to the success of Flickr, it was primarily a large user centered design exercise. Success came from listening and observing customers, as they added features and functionality.
An Interview with Flickr’s Eric Costello
One thing this reinforces for me is that no matter how good the design discipline, the organization must be structured or “designed” to take advantage of the insight from the customer experience.
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