Flickr’s Emergent Strategy from Customer Experience

by Karl on August 10, 2005

In this interview of Eric Costello from Flickr by Jesse James Garret we see that rather than a master strategic plan leading to the success of Flickr, it was primarily a large user centered design exercise. Success came from listening and observing customers, as they added features and functionality.

An Interview with Flickr’s Eric Costello

One thing this reinforces for me is that no matter how good the design discipline, the organization must be structured or “designed” to take advantage of the insight from the customer experience.

Leave a Comment

Previous post: The future of competition, only if you design for it

Next post: UK government study on ‘people centered design’