The revolution will not be televised, it will be blogged, and people will comment on it. This is the prologue for the new online series that combines the Real World with Corporate Change Management. They got me, but my expectations were so low after their insipid “Bold Moves” TV spots, that anything is a step up from that.
Comments are on, people are watching, they use terms like “blog this” and “embed this”, I’m interested in what happens. This looks like a grand use of social software by a corporation to try and engage a somewhat disenchanted nation.
I will be watching. So far the only thing that is turning me off a little is the actual comments that are getting through, I havn’t seen a negative one yet which is a big warning flag for me.
UPDATE: here’s a comment with some heart and authenticity
Adapt or Wash-Out!
Get busy living or Get busy dying!
All are very valid viewpoints. Our market is global and it’s refreshing to have leadership acknowledge that we must pierce the bubble we have living in. Quit lying to ourselves and take a sober look at what’s going on around us. Competition – damn good and valid competition! You want to live – get on with living then, because it isn’t going away. The competition has successfully capitalized on the US market – and they like it. They are not leaving!
PLEASE, let’s not take a short run mentality anymore. Change should be continuous. Implementing changes takes time and measuring results and building quality metrics takes time. This is not a football game! And the stakes are more credulous than attendance record. The Japanese do not kill a car platform just because it didn’t hit their production numbers. They assess, correct and try again. This approach has merit. Give it time and tools to succeed.
I applaud Mr. Fields for his leadership and his willingness to address hard issues – dead on. I support you sir!
Let’s quit calling meetings without resolve and become engaged in truly productive change that will last.
If we must change or die, why does it appear that 80% of the folks in this town appear to have chosen death! Wake up-please!
It’s early days, but just after watching the prologue, i’m rooting for them.
And in my best CNN voice “lets see what the bloggers are saying”