Maybe the only thing going for this site is the great Borat movie trailer (the other Ali G like alter ego of Sasha Baron Cohen)
No risk to youtube or myspace video, but another big company dipping its toe in social media. FoxAtomic.com falls into the trap of most social media experiments, like the Coke Show (sorry Seth 
and Ford Bland Moves and is just too slick and too polished. There was a big controversy a while ago that ugly was the new black, and although i think it’s total crap to say that ugly = success, I think there are certain aspects of ugly that humanize, and lower barriers to participation.
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blog well done. i’ve just stepped out to do some research and have enjoyed reading yours as much as anyone’s. cheers, kudos, etc etc.,
adrian