ExperienceCurve by Karl Long

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Social Media and New Marketing Strategy

From the Dept. of stating the obvious - mobile phones are used primarily for talking

and possibly sending dirty pictures to people. Anyway, Mark has pointed to a report on mobile phone usage, stating that only 17% of people use features beyond calling and text messaging.

The quote I really like is:

The research also found that only half of all adults feel that operators understand what features customers actually want. This figure decreases with each age group. Only 23% of those aged over 55 believe that the carriers understand their needs.

Putting people first: Few people use their mobiles for more than calling and texting, research shows

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