Fuck You H2 (FUH2.com) or Consumer Generated Integrated Marketing

FUH2.com is a photo blog where people submit pictures of themselves giving the finger to H2 Hummers.

What should we call this, Consumer Generated Fuck You (CGFU)?

There are over 3600 photo’s on the site, you should check it out, there really is a FU for everyone

Oh, and there’s 435 photos tagged on Flickr with FUH2… Oh and there’s a video as well:

What the hell, this is a better example of integrated marketing than most marketing.

UPDATE: and a Haiku