This is from my daily t-shirt blog, tcritic but it’s also a wonderful example of a business concept, that tweaks the nose of what we think a clothing company should be. Johnny Cupcakes is the name of the company and for anyone following the Sopranos they’ve got a pretty familiar name. Can’t be Sopranos inspired as these guys have got a few stores open already, although surely a line of “johnny cakes” shirts can’t be far way. (BTW I just bought this shirt, on sale for $21).
One thing Johnny Cupcakes has done brilliantly is they’ve redefined what a clothing company could be, and specifically what a designer clothing company could be. In many ways I think they have used or have been osmatically inspired by lush, with the satirical “food store”. Imagine trying to pitch to a VC, “I’m going to start a clothing company that will have a cupcake in all it’s designs, and I’ll call it Johnny Cupcakes”. BTW they also do “cupperware parties” where they’ll show up and sell merchandise at your parties at a discount and you get a free gift. Most companies don’t look fun enough to pull that off, but these guys do. I love it.
BTW Seth, this has got to be a purple cow right?
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