The staff at Gmail put this video together showing off their video making, animation, dancing and bycling skills and they want users to finish it off. Quite a good way to do a video competition where you get to really set the tone and direction before asking for participation.
These video competitions are truly becoming the new “write in” competitions that marketers have done for years whether it was coming up with a new tag line or telling them in a hundred words why you like their product the best 
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