ExperienceCurve by Karl Long

I just got an email last night from dodgeball.com with the news that they had just been acquired by Google.

Dodgeball.com is kind of like a location based friendster for your mobile phone, essentially you send emails to dodgeball when you out on the town, with the name of the pub you’re at and dodgeball alerts your network of friends, and even friends of friends. Sounds pretty cool huh, well it would be if more people used it, which is why google purchasing them is a really good sign. The bigger the network of people using dodgeball the better it will become, and guess what, google can start sending location sensitive ads to your cell phone as well.

It’s a great concept and when it has a critical mass of users it will be a very powerful marketing and communication vehicle. I have a feeling that location smart technologies are going to be a very significant wave over the next few years.