I had written previously that Guiness had hidden an ad online that people could find by picking up clues from various online videos. Well this is the commercial that everyone was looking for and it’s a fun ad for sure, by the same director that did the Bravia Balls commercial.
I’m sure it cost Guiness quite a bit more to create this competition to find it’s ad, but I think the payoff is they engaged a lot of people in the puzzle, which gives a good basis for sharing this ad above and beyond the cool ad itself. They have succeeded to some extent in turning this ad into a social object by imbuing it with some extra context, in other words something to talk about… which is what i’m doing now.
It shouldn’t be underestimated the amount of activitiy a challenging game can create. I followed it quite closely because I was actually linked to in the “trailhead” post on the ARG aficionado web site Unfiction. It’s a facinating read if you want to see how the clues were uncovered and the arc that this puzzle took, there are about 1500 posts on that one thread of people trying to figure out the clues. Even better you can go the the Juan Ramon wiki where they have documented a walkthrough of the game. Great source of information and ideas if you’re interested in starting your own game. The one take away, you can not make these difficult enough 
It’s Guinness, not Guiness
Cheers for the heads-up though, the ad is nice. It’s like the first Bravia ad and the Honda Civic ad with a little latin touch added to the mix.
Though I wonder how long are people willing to play these viral puzzles just to find advertisements, no matter how cool they are.
Great fun. I wish I had their budget.