Holy shit, how cool is that, Amazon is celebrating their 10 year anniversary by having some celebs do some of their deliveries. The shot below includes Harrison Ford delivering the Star Wars trilogy to some lucky person.
Unfortunatly for geeks like me, i’ve had that trilogy, in all its forms since they came out, so I missed out on this opportunity.
What a fantastic experience for those customers though. It’s a great example of doing something unexpected to get some buzz going. I heard a story about a restaurant owner that would, on a rare basis, pick up everyone’s check in the restaurant on a random night. Even if he did it once a year, people would talk about it all year. The buzz it generated was far more valuable than 100 plates of food. The important thing is that it was a surprise, and people didn’t expect it, that’s what generates the buzz.
