So even the most edgy brand, especially condiment brand could possibly say their product has sperm in it, even as a joke so it’s a safe bet that this entry into the Heinz create your own ad competition will not make it to the finals. But it may be the most successful entry for Heinz, most watched, funniest, most human.
So is one of the advantages of UGC campaigns plausible deniability when something goes viral?
This ketchup video predates this competition by a year but still a classic.
Thanks Steve
