Anyone who reads my blog knows what a huge proponent I am of businesses co-creating value with their customers. I believe co-creation is one of the biggest drivers of business value and competitive advantage in todays economy.
In Chris Lawer’s writing and business I find a kindred spirit talking about the value of co-creation, here’s a presentation he did at the Cranfield School of Management:
Creating Positive Context: How can firms co-create knowledge with their customers?
