Comments on: How Sustainable Is Your Brand Story?

By: Stan Bauer

Stan Bauer — Mon, 16 Jul 2007 04:32:09 +0000

Karl,

Great discussion on branding and customer experience. The Fast Company article piqued my interest when I read it in the magazine and came to the same conclusion that you did. Our message to organizations is that you create that consistent customer and associate experience by first understanding what your organizations values are. Once you have determined what those values are all of your actions, communications, processes to once another and to your customers should reflect those values. If done consistently and effectively articles like the Fiji water article will be dismissed (if not true)because that process is not consistent with the values of the organization.

By: livingbrands

livingbrands — Wed, 11 Jul 2007 07:43:21 +0000

Rise and (water) fall…

(Phil Gyford) For nearly 20 years bottled water has been the category that can do no wrong – it’s natural, healthy, pure and stylish. What’s not to like? Which is maybe way it’s interesting to spot, if not the imminent…

By: naturcomments™ - how sustainable is your lifestyle? how sustainable is naturmama® as a business? « naturmama® - for natural lifestyles - official blog

Tue, 10 Jul 2007 20:03:16 +0000

[...] An interesting post in relation to this business and marketing topic can be read here: How sustainable is your brand story? [...]

By: Karl

Karl — Tue, 10 Jul 2007 17:12:43 +0000

Hi Don, i would welcome a rebuttal from your company, the only research I did was on the Fiji website and from the Fast Company article. I think my point about Fiji needing it’s own blog to talk about stuff like this is still valid, that’s what being part of the conversation means. As a business Fiji can’t just put it’s head in the sand and hope stories like this will go away, they must actively manage their brand, and understand perception of their brand.

By: Don

Don — Tue, 10 Jul 2007 13:44:43 +0000

The FIJI water bottles are actually made at the plant prior to being filled. The plastic resin is actually from 100% recycled plastic. Unfortunately most people have read into the false PR that has been aimed at the company. If people would look at what the company does for the people and environment of FIJI they would have a completely different outlook on the company. In FIJI it is an honor to work for them and there is a long waiting list for employment. Next time research a little instead of just reading the false blog reports about the process.

By: Just one small thing

Just one small thing — Tue, 10 Jul 2007 11:41:25 +0000

Turn on the tap…

(Sebastian Joseph) Imagine a resident of San Franciscan, armed with an empty Evian bottle. Did you (and do they!) know this bottle could be refilled for more than 10 years with tap water, sourced from a natural spring under the…

By: marty mcdonald

marty mcdonald — Mon, 09 Jul 2007 22:02:31 +0000

Karl,

Good report on Fiji. Isn’t it interesting that “if only we knew” about the practices of all these companies we do business with as consumers, we might make changes, and choose differently?

We are optimistic that with a more transparent world via the WWW, folks will learn more and make better decisions.

Marty McDonald
http://www.eggusa.net