I think this simple story of how a customer at PF Changs got an appetizer and desert bought for her after tweeting about her food is a great example of how small things can make a big difference. I love that this example demonstrates the value of connecting employees and customers through social media enabling a more human connection.
Many companies should ask themselves ‘could something like this happen at my company’ and if the answer is no start removing the reasons why.
Thanks to Andy Sernovitz for the video
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Simple and powerful. PF Changs just got me to twitter about this too. And I gave you credit Karl. Thanks
It’s cool to see it directly from the source like that, it makes it really real. I hope lots of businesses will realize how easy it can be.
great job by pf changs. They get it.
It is simple and strong. Thank you
Hoping for a lot of business will realize how easy it may.
It would be useful for everyone to read ‘It happened in India’ to understand how the retail industry evolved here. And how design played a role. India is a land of entrepreneurs, even the housewife has an entrepreneurial spirit! Loose systems (too big a nation, too unorganised an administration) allow human ingenuity to rise up, create, innovate. Design thinking is something that the entrepreneur understands. And has been smart enough to tap into not only the talents and the skills, but the minds of trained designers. Loosely again, business design is striving and thriving.
Sonia
It is simple and strong. Thank you