ExperienceCurve

Jul 10, 2009

How Twitter Provided PF Changs A Delightful Opportunity

I think this simple story of how a customer at PF Changs got an appetizer and desert bought for her after tweeting about her food is a great example of how small things can make a big difference. I love that this example demonstrates the value of connecting employees and customers through social media enabling a more human connection.

Many companies should ask themselves ‘could something like this happen at my company’ and if the answer is no start removing the reasons why.

Thanks to Andy Sernovitz for the video

  • http://www.hardknoxlife.com/2009/07/11/a-case-of-why-brands-need-to-be-awesome-more-often/ A Case of Why Brands Need to “Be Awesome” More Often « Hard Knox Life – Dave Knox Brand Management blog

    [...] to Karl Long for pointing me to this video and Andy Sernovitz for the original version of [...]

  • http://ignitedUSA.com gabrielle

    Simple and powerful. PF Changs just got me to twitter about this too. And I gave you credit Karl. Thanks

  • http://christen.dybenko.net Christen Dybenko

    It’s cool to see it directly from the source like that, it makes it really real. I hope lots of businesses will realize how easy it can be.

  • rob

    great job by pf changs. They get it.

  • http://www.twolanternmedia.com/?p=1 Yes, Your Social Media Strategy Needs Design

    [...] (a social media department). And while reactive tactics can produce some tangible results (PF Chang’s recently delighting a few customers via Twitter), it can become difficult replicate or scale to the size of your entire organization. Posted in [...]

  • http://cwdm.us/ hugerewards

    It is simple and strong. Thank you

  • http://www.siblog.info/ stepsins

    Hoping for a lot of business will realize how easy it may.

  • http://www.idiom.co.in sonia manchanda

    It would be useful for everyone to read ‘It happened in India’ to understand how the retail industry evolved here. And how design played a role. India is a land of entrepreneurs, even the housewife has an entrepreneurial spirit! Loose systems (too big a nation, too unorganised an administration) allow human ingenuity to rise up, create, innovate. Design thinking is something that the entrepreneur understands. And has been smart enough to tap into not only the talents and the skills, but the minds of trained designers. Loosely again, business design is striving and thriving.
    Sonia

  • http://www.oursimply.com/ Our simply

    It is simple and strong. Thank you

  • http://www.lyricmarketing.com/wp/?p=315 Yes, Your Social Media Strategy Needs Design | Lyric Marketing

    [...] (a social media department). And while reactive tactics can produce some tangible results (PF Chang’s recently delighting a few customers via Twitter), it can become difficult replicate or scale to the size of your entire [...]

  • http://feedproxy.google.com/~r/HardKnoxLife/~3/kqWQi6qAFKY/ A Case of Why Brands Need to “Be Awesome” More Often « Hard Knox Life (@daveknox)

    [...] to Karl Long for pointing me to this video and Andy Sernovitz for the original version of [...]

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