I wrote last week about the priceless campaign by MasterCard and how they had failed to take advantage of the online marketing aspect of the campaign at all. Which considering this was a “consumer generated content” play and the whole tv campaign that was pushing people to “priceless.com” is baffling. I mean, even Chevy got more attention online than this. Anyway, my reason for following up was due to seeing a few people hitting my site from search engines on the key term “priceless”, and it turns out i’m already on page two of googles search results for the term priceless, totally crazy. I wonder how much money they spent on that campaign?
I had missed this previously, but it’s a nice little article from Slate on The End of a Played-Out Ad Campaign? Priceless.
