Comments on: Interactive Agency Blogs and “the long and the short of it” Podcast http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast Learning and writing about emerging internet culture Thu, 11 Mar 2010 21:06:05 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: SplashCast: Channel Yourself Across the Web http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast/comment-page-1#comment-2827 SplashCast: Channel Yourself Across the Web Sat, 22 Dec 2007 19:11:42 +0000 http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast#comment-2827 [...] example, I came across ExperienceCurve today by Karl Long. Karl is the Web/Social Media Integration Manager for the video game group at [...] [...] example, I came across ExperienceCurve today by Karl Long. Karl is the Web/Social Media Integration Manager for the video game group at [...]

]]> By: Steven Keith http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast/comment-page-1#comment-2512 Steven Keith Wed, 31 Oct 2007 14:01:04 +0000 http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast#comment-2512 Great article. We are an agency with a four sibling media arms. Hmmm sounds kinda like a marketing Shiva. Anyway, we write about what its like to be an interactive agency within a larger traditional PR/Marketing/Advertising environment. at first it sounds a little schizophrenic talking about SQL injection attacks one day and the GAP child labor fiasco the next. Its different in that it more reflects the way our interdisciplinary firm thinks and less about structure and rigidity around a medium. blog.capstrat.com Great article.
We are an agency with a four sibling media arms. Hmmm sounds kinda like a marketing Shiva.

Anyway, we write about what its like to be an interactive agency within a larger traditional PR/Marketing/Advertising environment. at first it sounds a little schizophrenic talking about SQL injection attacks one day and the GAP child labor fiasco the next.

Its different in that it more reflects the way our interdisciplinary firm thinks and less about structure and rigidity around a medium.

blog.capstrat.com

]]> By: Wrapycype http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast/comment-page-1#comment-2503 Wrapycype Tue, 30 Oct 2007 22:04:46 +0000 http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast#comment-2503 You don't really need or want that lifestyle, it might hurt y'all slowly more.......Just tell him you don't wanna repeat something your not too proud of z7uas. You don’t really need or want that lifestyle, it might hurt y’all slowly more…….Just tell him you
don’t wanna repeat something your not too proud of z7uas.

]]> By: Scott Monty http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast/comment-page-1#comment-2442 Scott Monty Tue, 23 Oct 2007 13:06:41 +0000 http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast#comment-2442 Karl - great idea. I'm looking forward to following the series. Incidentally, Digitas does have a blog: The Digital Hive, from their Account Planning group http://digitalhive.blogs.com/digiblog/ Karl – great idea. I’m looking forward to following the series.

Incidentally, Digitas does have a blog: The Digital Hive, from their Account Planning group http://digitalhive.blogs.com/digiblog/

]]> By: David Deal http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast/comment-page-1#comment-2411 David Deal Wed, 17 Oct 2007 18:44:52 +0000 http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast#comment-2411 Hey Karl, thank you for your post and for everyone's follow-up remarks. Your critique of Avenue A | Razorfish’s blogging approach is well taken. At Avenue A | Razorfish, we employ agency-wide blogs like the Digital Design Blog (<a href="http://www.digitaldesignblog.com" rel="nofollow">http://www.digitaldesignblog.com</a>) and The Workplace Blog (<a href="http://www.theworkplaceblog.com/" rel="nofollow">http://www.theworkplaceblog.com/</a>) for members of a particular community of interest to share news, commentary, and thought leadership in a more immediate and interactive way. For example, we used our Digital Design Blog to publish a significant piece of thought leadership, “Fast Forward: Designing for Constant Change” (<a href="http://www.digitaldesignblog.com/?p=84" rel="nofollow">http://www.digitaldesignblog.com/?p=84</a>). Of course, doing so made it possible for readers to have a conversation with us by asking questions, pushing back, or simply commenting on the report. Moreover – and this is key -- the Digital Design Blog is a forum for user experience professionals who might lack the time or inclination to manage individual employee blogs. But on the other hand, our people do blog as individuals, especially in cases where someone is an acknowledged authority on a particular topic (and is willing to invest time in blogging regularly with a useful point of view). For instance, David Baker, head of our Email Solutions practice, blogs regularly on the Email Insider Blog (<a href="http://blogs.mediapost.com/email_insider/?author=3" rel="nofollow">http://blogs.mediapost.com/email_insider/?author=3</a>), and Reo Watanabe, CEO of Dentsu | Avenue A | Razorfish in Japan, maintains his own Reo blog (<a href="http://www.dentsu-aarf.com/reo/" rel="nofollow">http://www.dentsu-aarf.com/reo/</a>). But, the bottom line is that we appreciate your comments on how we can inject more personality into our community blogs. This is a great discussion. Hey Karl, thank you for your post and for everyone’s follow-up remarks. Your critique of Avenue A | Razorfish’s blogging approach is well taken. At Avenue A | Razorfish, we employ agency-wide blogs like the Digital Design Blog (http://www.digitaldesignblog.com) and The Workplace Blog (http://www.theworkplaceblog.com/) for members of a particular community of interest to share news, commentary, and thought leadership in a more immediate and interactive way. For example, we used our Digital Design Blog to publish a significant piece of thought leadership, “Fast Forward: Designing for Constant Change” (http://www.digitaldesignblog.com/?p=84). Of course, doing so made it possible for readers to have a conversation with us by asking questions, pushing back, or simply commenting on the report. Moreover – and this is key — the Digital Design Blog is a forum for user experience professionals who might lack the time or inclination to manage individual employee blogs. But on the other hand, our people do blog as individuals, especially in cases where someone is an acknowledged authority on a particular topic (and is willing to invest time in blogging regularly with a useful point of view). For instance, David Baker, head of our Email Solutions practice, blogs regularly on the Email Insider Blog (http://blogs.mediapost.com/email_insider/?author=3), and Reo Watanabe, CEO of Dentsu | Avenue A | Razorfish in Japan, maintains his own Reo blog (http://www.dentsu-aarf.com/reo/). But, the bottom line is that we appreciate your comments on how we can inject more personality into our community blogs. This is a great discussion.

]]> By: David Armano http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast/comment-page-1#comment-2409 David Armano Wed, 17 Oct 2007 15:32:14 +0000 http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast#comment-2409 "Until recently a lot of the larger Interactive Agencies forbid their people from blogging" I can relate to this. Digitas was supportive in my blogging, but I don't feel that I would have had those same freedoms in prior agencies. “Until recently a lot of the larger Interactive Agencies forbid their people from blogging”

I can relate to this. Digitas was supportive in my blogging, but I don’t feel that I would have had those same freedoms in prior agencies.

]]> By: Karen O'Brien http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast/comment-page-1#comment-2401 Karen O'Brien Tue, 16 Oct 2007 16:39:54 +0000 http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast#comment-2401 Until recently a lot of the larger Interactive Agencies forbid their people from blogging - and I personally know of one person who was fired from Razorfish years ago for mentioning a client name in her blog - without any conidential details. Truth is that there is a general shortage of truly experienced people in Interactive - a lot of people bailed during the dot bomb and those in the agencies are already working 60 hrs / week and traveling a lot - not sure when they would have time to blog. Adaptive Path - I read Jesse James Garret's blog: http://blog.jjg.net/ and he has a lot of links in his sidebar to others. I also read the Workplace Blog: http://www.theworkplaceblog.com/ from 3 people at Avenue A Razorfish who work in the Enterprise Group. Until recently a lot of the larger Interactive Agencies forbid their people from blogging – and I personally know of one person who was fired from Razorfish years ago for mentioning a client name in her blog – without any conidential details.

Truth is that there is a general shortage of truly experienced people in Interactive – a lot of people bailed during the dot bomb and those in the agencies are already working 60 hrs / week and traveling a lot – not sure when they would have time to blog.

Adaptive Path – I read Jesse James Garret’s blog: http://blog.jjg.net/ and he has a lot of links in his sidebar to others. I also read the Workplace Blog: http://www.theworkplaceblog.com/ from 3 people at Avenue A Razorfish who work in the Enterprise Group.

]]> By: Rich Julius http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast/comment-page-1#comment-2400 Rich Julius Tue, 16 Oct 2007 13:29:37 +0000 http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast#comment-2400 This sounds like a terrific podcast--I'm looking forward to it. I just did a live show two weeks ago "Web Design from a Usability Perspective" on wsRadio.com during the "Online Marketing with RSS Ray" show (which is of course posted as a podcast), and it was a great experience. I hope you enjoy yours! Regarding agency blogs, tomorrow is actually the one-year anniversary of Crimson Consulting Group's http://www.achievemarketleadership.com blog site, and our CEO Glenn Gow, a prolific blogger, encourages everyone to participate. (Of course, Crimson partner Karen O'Brien has been a blogosphere personality for years.) We're helping our enterprise clients develop social marketing strategies--how could we not ourselves blog? I think it's important that agency blogging serve as a venue to share ideas and provide learnings, hopefully in an engaging and thoughtful way. We could certainly learn a lot from each other's blogs. This sounds like a terrific podcast–I’m looking forward to it. I just did a live show two weeks ago “Web Design from a Usability Perspective” on wsRadio.com during the “Online Marketing with RSS Ray” show (which is of course posted as a podcast), and it was a great experience. I hope you enjoy yours!

Regarding agency blogs, tomorrow is actually the one-year anniversary of Crimson Consulting Group’s http://www.achievemarketleadership.com blog site, and our CEO Glenn Gow, a prolific blogger, encourages everyone to participate. (Of course, Crimson partner Karen O’Brien has been a blogosphere personality for years.)

We’re helping our enterprise clients develop social marketing strategies–how could we not ourselves blog? I think it’s important that agency blogging serve as a venue to share ideas and provide learnings, hopefully in an engaging and thoughtful way. We could certainly learn a lot from each other’s blogs.

]]> By: Christian http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast/comment-page-1#comment-2399 Christian Tue, 16 Oct 2007 10:29:14 +0000 http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast#comment-2399 Do big interactive agencies need blogs? I don't thinks so. I think blogs are a great tool for challengers, it's a way to get your name out there. Remember: One judges himself on what he knows he can do. One judges others by what they've done. A blog is a way around this, it's a way to show potential. Here's what I know, this is how I'd do it etc. Big agencies can be judged on what they've already done, they've walked the walk. I'm not saying big agencies shouldn't have blogs, it just seems less critical to have one. However, if I'd be a big agency I'd encourage my employees to blog. They can only benefit from the reflected glory. Do big interactive agencies need blogs?

I don’t thinks so. I think blogs are a great tool for challengers, it’s a way to get your name out there.

Remember: One judges himself on what he knows he can do. One judges others by what they’ve done. A blog is a way around this, it’s a way to show potential. Here’s what I know, this is how I’d do it etc. Big agencies can be judged on what they’ve already done, they’ve walked the walk.

I’m not saying big agencies shouldn’t have blogs, it just seems less critical to have one. However, if I’d be a big agency I’d encourage my employees to blog. They can only benefit from the reflected glory.

]]> By: Daniel Riveong http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast/comment-page-1#comment-2397 Daniel Riveong Tue, 16 Oct 2007 02:18:26 +0000 http://experiencecurve.com/archives/interactive-agency-blogs-and-the-long-and-the-short-of-it-podcast#comment-2397 Great Topic, Karl. The current state of interactive agencies and their lack of official blogs is a peculiar one. I’ve always wondered if they have their fears about editorial control, discussing client secrets – or perhaps have a conservative approach to “new media”. I think it’s probably a combination of that and the usual case of the “cobbler's son has no shoes” syndrome. I’m interested in hearing what you guys have to say on that. At our agency, e-Storm, it is definitely the “cobbler’s son” syndrome, but this hasn’t stopped people at agencies to blog at an unofficial level like me. :) As for Agency.com, the SEO person for the SF branch does have a blog at bl.asphemo.us Cheers, Daniel Great Topic, Karl.

The current state of interactive agencies and their lack of official blogs is a peculiar one. I’ve always wondered if they have their fears about editorial control, discussing client secrets – or perhaps have a conservative approach to “new media”. I think it’s probably a combination of that and the usual case of the “cobbler’s son has no shoes” syndrome. I’m interested in hearing what you guys have to say on that.

At our agency, e-Storm, it is definitely the “cobbler’s son” syndrome, but this hasn’t stopped people at agencies to blog at an unofficial level like me. :)

As for Agency.com, the SEO person for the SF branch does have a blog at bl.asphemo.us

Cheers,

Daniel

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