I have only a few words to describe this video and it’s “Release the McKracken”. It’s amazing that this video has only got 55 views on youtube, talk about under the radar. In the video Grant McCracken talks about the end of mass marketing, the end of smithsian economics, and how organizations need to become better at reading and participating in culture. Examples from Steve Jobs to Ford Fiesta.
BTW you can follow Grant on twitter @grant27
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Excellent video, thanks for posting it. I loved Grant’s closing advice, so “Make a brand companionable”. That just sums up so many ideas.
Good post and video. Keep work on this. Thanks for sharing ……
Good video. Thanks for sharing your post. Always write like this….