“viral marketing – budgeting beyond social media”
The questions they aim to answer are:
- What tactics will viral marketers use in the coming year?
- How will consumers react to new viral marketing tactics?
- What steps can viral marketers take to capitalize on consumers seeking more information?
I’d love to find out a bit more about this paper, if anyone gets some an inside track on it let me know. I’ve been hard on Jup, but they have some smart folks, and I would actually like to see them create a successful practice here.
{ 2 comments… read them below or add one }
Interesting find. I’m gonna have to check all my contacts for this one…I’ll let you know what happens.
cool
K