Nice article from Patricia Seybold, describes a job I want 
“How do you make it easy for customers to do
business with you? One of the critical success factors
we’ve found in assessing companies’ customercentric
competencies is the presence or absence of a
senior executive who is ultimately responsible for
the quality of the end-to-end customer experience.”
Key Role: SVP of Cross-Channel Customer Experience (or Equivalent) – os8-26-04cc
