Killing your Brand is difficult, expensive, and a PR nightmare… So murder it!
The “brands” of startups are often the result of a brain-wave of the founder, crafted on the back of a napkin, inspired by the initial business concept. This often works out well, but sometimes the company looks so different 6 months or a year into it suddenly the name and the logo don’t seem to fit the business, or resonate with clients. Big companies spend millions on “re-branding”, the amount AT&T has spent over the last 10 years is probably equivalent to the GDP of a small country. Now, of that enormous budget only a small percentage goes into actually creating the “brand”, and the rest goes into “communication”, PR, advertising, broadcast saturation. So what does a small company do or for that matter a big company that has an ounce of sense? Get creative! secondsite.biz shows a great example here where they have literally murdered their brand, go to brandmurder.com and check out a murder mystery blog/podcast.
Mike: Call 911!! Call 911!
Levi bends down to examine the Brand while Daniel, tears already in his eyes, runs to the phone. Levi checks for vital signs but is grim.
Levi: Forget him
Joe: Dead? He’s been … murdered !
Great idea guys! Maybe an example of micro-unbranding
Originally Published: CustomersOnFire.com - microbrands & micromarketing
One Comment, Comment or Ping
sajid
that was a nice one really great!!!
Sep 12th, 2008
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