learning from the best – log in screens

by Karl on September 14, 2004

Amazon continues to set a standard that I think more organizations should try and learn from, especially for such universal activities such as “log in”. We could all save a lot of time and resources that could be used for the higher value functionality if we took more time to look around us to see how others have solved similar problems.

Amazon:

Macromedia:

oreilly safari log on:

Comments on this entry are closed.

Previous post: McKinsey and customer experience

Next post: what business is AT&T in