The phrase panty remover has been used in marketing with numerous brands of alcohol over the years.

Old rehashed concept.

Thanks for bringing up my background. it’s highly relevant in that having worked a little on Czech products, I have now definitely seen the light. Absinthe made without all 3 historic key ingredients (wormwood, anise and fennel) is not real absinthe.

I don’t want to sound racist, so, to be fair, some other countries have marketed poor quality drinks pretending to be absinthe, and, again to be fair, it’s quite possible that this crass marketing referred to in the original story was created by non-Czechs.

Now if someone from the Czech Republic could create a good quality absinthe without marketing it by hyping its ingredients or its date rape qualities, I would be delighted. It’d be good for the image of the Czech Republic and good for the future of absinthe.

That is your opinion and not one shared by modern sceience. See:

http://www.sciencenews.org/articles/20000401/fob4.asp

Alan writes: “Most of the Czech drinks, which pretend to be absinthe, taste foul, and have to be burnt to be half-bearable. They have hardly anything in common with real absinthe from its birthplace in Switzerland”

An opinion. Of course, you work for a newby Swiss distiller and would be interested in rubbishing the high thujone Czech absinthes, wouldn’y you?

Writes: “Real absinthe is becoming more and more popular around the world and is now legal in every non-Muslim country in the world except the USA”

The absinthe distillers are interested in overturning the USA ban. The reason it is banned is purely because of the THUJONE. All of a sudden THUJONE doesn’t matter (doesn’t work)….how very convenient. The truth is otherwise.

Alan invites: “Check my blog http://realabsinthe.blogspot.com/ for more info”

Very foul mouthed and ill tempered community, Alan. A lot of puerile name calling and borderline slander / racially motivated taunts.

BTW: You are not the same Alan who once said the following to Bloomberg:

BBH Spirits Ltd., the No. 1 seller of absinthe in the U.K., the biggest market for absinthe, defended the popularity of its Hill’s Absinth brand and other Czech-style absinthes as filling a need for “what consumers wanted.”

The French and Swiss are “a little bit annoyed they left the market open,” said Alan Moss, sales director for BBH.

Wormwood

“French and Swiss absinthes are very different than Czech and other eastern European absinthes,” Moss said. “The main criteria of what makes absinthe is the presence of wormwood and that’s in Hill’s.” Hill’s and many Czech absinthes don’t contain anise, though, a key herb in France’s green absinthes and the clear Swiss brew.”

You have changed your tune. Anyone would think that you worked for a rival distiller and wanted to trash the Czech brand. Surely not!

Most of the Czech drinks, which pretend to be absinthe, taste foul, and have to be burnt to be half-bearable. They have hardly anything in common with real absinthe from its birthplace in Switzerland.

Real absinthe is becoming more and more popular around the world and is now legal in every non-Muslim country in the world except the USA. Check my blog http://realabsinthe.blogspot.com/ for more info.

Sorry Rick, but that’s nothing but bullsh*t and misconception. There is/was no THC at all in any vintage absinthe. (And the thujone levels weren’t higher than 5-7 mg/l, though false rumours and myth often talk about levels of 100-250 mg/l. Several chemical analysis taken on pre-ban absinthes has proven that.)
Thujone being a “hallucinogen” is wrong as well; it’s a poison in its pure state that will affect your nervous system and give you severe convulsions, and finally lead to death if ingested in relatively small amounts. But the thujone levels in absinthe will not affect you at all, especially since ethanol itself is protecting your body from thujone poisoning! You will die from alcohol poisoning thousands of times before feeling the least ill from the thujone… Recent medical studies has proven this too.

Sadly, I’m sure it will be a very effective campaign if it is large enough to get a reasonable amount of attention.

These marketing gurus have designed a campaign touting Absinthe as the “ultimate panty remover.” I would rant some more, but the author of the story does a much better job….

Newsflash: ALL alcohol can be considered a panty remover. It makes people do stupid, funny, idiotic things. Absinthe’s high alcohol content just helps you to get to that point quicker.

Though I agree with you on the taste. Don’t ask me how I know either.

The “reputation as a hallucinogen” is true for old absinthe’s as they had a high concentration of THC (the same chemical found in Marijuana) and thujone, a hallucinogen. Absinthe’s sold today in America are made from a southern wormwood. This has much lower levels and gives you mild sexual arousal at best, no worse than several shots of tequila. True Absinthe with thujone is illegal in the US and the absinthe’s being sold here have none in it, this is why most of them are labled as “Absinth” without the e.

Calling it the new roofie without getting all the facts is irresponsible, though you gave a fairly balanced look at it, your slant was definitely visible.