Comments on: McKinsey Reports Businesses Loving Web 2.0… Except Blogs

By: Rodrigo Dauster

Rodrigo Dauster — Thu, 12 Apr 2007 09:42:27 +0000

Yes, the other day I was asked by a technology company about the merits of starting a blog for their CEO or a collective blog for the executive team. Comments here:
http://elusiveconsumer.wordpress.com/2007/03/24/ceo-blogging/

To support the conversation I pulled together some manifestos, pros, cons and ROI frameworks from the likes of Scoble, Seth Godin and Hugh MacLeod which I thought others might find useful. It’s all in a Google Notebook that I made public (and continue to update):
http://www.google.com/notebook/public/01797680796034393707/BDQlMQwoQ2c2W1pQi?hl=en

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Sun, 08 Apr 2007 18:46:26 +0000

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By: Ann Handley

Ann Handley — Sat, 07 Apr 2007 13:09:13 +0000

Karl — Interesting issue. I think the problem is two-pronged: They are uncomfortable (as you suggest) allowing “employees” to talk to customers directly. But they are also uncomfortable — no, terrified! — of customers talking BACK via the blog. The first question a corporate-type ALWAYS asks me when we talk about blogs is, “Yeah — but what if a customer writes something NEGATIVE?”

My suggestion that it gives them a chance to air the negative and address it is usually met with that deer-in-headlights look!

By: Tommi Vilkamo

Tommi Vilkamo — Thu, 05 Apr 2007 11:52:25 +0000

> I really think companies need to do a better job of finding the people who are blogging
> in their company and saying “hey, how can we help”.

Heh. Have they come to you and said that?

That’s not a common line, I presume.