Mar 8, 2007
Me and Ask A Ninja - Best Panel At Ad-Tech SF
I was recently asked to join a panel at Ad-Tech in San Francisco on April 24th. The panel is hosted by Rohit Bhargava VP for Interactive Marketing at Ogilvy Public Relations and the topic of the panel is “Trench Warfare: Using Blogs, Vlogs and Podcasts to Have a Brand Personality”. Despite my headline I’m absolutely humbled by all of the speakers i’ll be on a panel with, just look at this stellar line up:
- Steve Hall, Publisher and Founder – www.adrants.com
- Jeremiah Owyang, Director of Corporate Media Strategy at PodTech – www.web-strategist.com
- Kent Nichols, co-Creator AskaNinja.com – www.askaninja.com
- Rohit Bhargava, VP of Interactive Marketing, Ogilvy PR – www.influentialmarketingblog.com
- Karl Long, N-Gage Web/Social Media Integration Manager, Nokia, blog.experiencecurve.com
Here’s a description of the session:
Trench Warfare: Using Blogs, Vlogs and Podcasts to Have a Brand Personality
Personal media is about personality - having one and sharing one. Blogs, Vlogs and Podcasts are all some of the tools available to share your brand personality, and it’s a hot trend right now. It wasn’t always like this, with many people and organizations happy to hide behind any kind of filter and remain anonymous - especially online. Brands were often used as shields for real people to hide behind - never allowing customers to see “behind the scenes.” Yet today the rise of social media is putting personalities front and center with blogs, vlogs and podcasts. People are expecting to see your personality. If good marketing is storytelling, then personal media helps you give an identity to the storyteller. This panel will bring some top storytellers together and help you learn how to better market your brand by using something you might be more used to burying … your personality.
Personal media is about personality - having one and sharing one. Blogs, Vlogs and Podcasts are all some of the tools available to share your brand personality, and it’s a hot trend right now. It wasn’t always like this, with many people and organizations happy to hide behind any kind of filter and remain anonymous - especially online. Brands were often used as shields for real people to hide behind - never allowing customers to see “behind the scenes.” Yet today the rise of social media is putting personalities front and center with blogs, vlogs and podcasts. People are expecting to see your personality. If good marketing is storytelling, then personal media helps you give an identity to the storyteller. This panel will bring some top storytellers together and help you learn how to better market your brand by using something you might be more used to burying … your personality.
Also if you want a 25% discount for ad-Tech SF register here using the code ATSFA2, do it before March 19th and you get the early bird discount as well.
2 Comments, Comment or Ping
CK
Congrats…well deserved honor and it’s going to be a great panel. Hope you’re enjoying SF!
Mar 9th, 2007
Daniel R
Karl,
That’s excellent news and a great list of folks to have as your peer at the panel.
It has been awhile, we gotta go grab a drink sometime.
- Daniel
Mar 14th, 2007
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