Social Media Strategy & Engagement Marketing by Karl Long

In the article “consumers are looking for meaningful brand experiences” these guys propose that there is an opportunity to build cultural capital with brands. It is true that as culture becomes less owned by the public (who’s paying for cultural events?) and religion brings less meaning to peoples existence the more companies will continue to co-opt culture. Brands are already items of meaning making in our lives, replacing culture in many ways, no wonder we pine for meaningful brands. no logo is a great book that talks about how corporations are co-opting culture.

The experience strategy newsletter is published by yamamoto-moss, one of the more ’strategic’ strategic design agencies.