I’m currently writing an article for the Design Management Journal, so my blog is getting cobwebs. Needless to say I’m very excited to contribute to the DMI, as it is an organization that consistently elevates the visibility and stature of design in organizations.
Design is not a pseudonym for styling (thanks Harvey Earl), and it is not look and feel. It is an important source of competitive advantage that can enable companies to be leaders and not fast followers. Making products and services, useful, meaningful, desirable in the context of the benefits, desires, and needs that humans exhibit.
What’s the article about?