ExperienceCurve by Karl Long

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Social Media and New Marketing Strategy

Mind Candy - Online Gaming/Alternate Reality Gaming Gets 7 Million In funding

It’s interesting to me that the paidcontent.org headline for this news story was “Online Gaming Firm Mind Candy Gets $7 Million Funding”, which i almost blew by without a second glance. The more interesting thing is that Mind Candy also creates ARG’s or (Alternate Reality Games), and if you want to talk about “multi-media” check out there game Perplexcity:

Our first project is a groundbreaking puzzle-based ARG called Perplex City - a global treasure hunt played simultaneously by tens of thousands of people around the world.

and

“[Perplex City is] a game which uses the Internet, the media, phone messages and the very workings of your soul in its bizarre cleverness.”
- PC Zone

A little bit beyond the mundane and vanilla “online gaming”. As we become more connected and more networked surely the games we’re capable of participating in are of greater and greater complexity and scope.

Very exciting stuff!

2 Comments, Comment or Ping

  1. Gradeschool Teacher

    What

    Spelling “Gaming” correct is that hard?

    It’s amazing how little time people spend proof-reading their own work just to look like a juvenile on the internet that can’t spell but think’s they are l33t. It’s not just this article, its all over this site.

  2. karl long

    Well spotted, I know i need a proof reader as i’m dyslexic and totally misspell easy words, but it’s enough time just trying to post stuff. If you don’t like it i’ll happily refund your money :-)

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