More on the importance of co-creation for netflix

by Karl on January 12, 2006

An interesting post from the “church of the customer” regarding how cutomers evangalise the service:

Well, 85% of new subscribers say they signed up for the DVD-rental-via-mail service because they heard about it from an existing subscriber. And 93% of existing subscribers say they have evangelized the service to their friends, family and colleagues.

It is funny because I have just recently been pinging some folks on a old work alum list to see if anyone wanted to share movie suggestions and reviews via the netflix “friends” feature. I now have some extra people who I can see what they rent and what they like and dislike.

Here’s a link to my previous post on the “hidden value in netflix”

On a small note of irony, I had originally planned to just comment on the church of the customers bnet blog directly, but unfortunatly every time I attempted to add a comment, it kept saying I needed to be logged in. That was fine the first time, but after registering, and logging in, and then getting the same message that I needed to be logged in I gave up and decided to comment via trackback :-)

{ 2 comments… read them below or add one }

Ben McConnell January 13, 2006 at 12:54 am

Thanks for pointing out the commenting/registration problems on the Bnet site (which syndicates our posts to their own blog). We forwarded a note to the Bnet tech team about the problem you had.

We’d love to have your comments on our homebase blog at http://www.churchofthecustomer.com.

Veronica Combs January 27, 2006 at 2:52 pm

We fixed the comment problem shortly after your post. Thank you for the heads up. Please feel free to come back and post a comment on any of our blogs.

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