music with your coffee
Downloading music is cool, itunes innovated there with 99c songs and the ability to have 30 second previews of the songs. Well Starbucks is leveraging its wholly unvirtual locations with digital music, enabling you to listen to complete songs while you hang out with your latte, pick the ones you like and have them burned to a CD to go. The first instantiation of “on demand” publishing, right?
Now I’ve only just got my head around the on demand music and I’m already thinking about all the other on demand publishing opportunities for starbucks, books, magazines, newspapers… movies? now there’s a thought.
BW Online | March 11, 2004 | Starbucks Tunes In to Digital Music
(BTW this is my first post through one of MT’s bookmarklets, pretty cool K-)
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