Employing Your Customers for Fun and Profit
View more presentations from karl long.
After the video of my presentation at Inverge 2 years ago has failed show up I have finally put an audio track on this presentation to provide a bit more context around my thinking and ideas. Amazingly, 2 years later the majority of the presentation still rings true and i believe the better companies can engage with customers in co-creation the more competitive they will be and the more meaning customers will derive out of these relationships.
Couple of things I mention that are not on the slides:
- Putting the fun in functional: Game Mechanics in Social Media
- The company that crowdsources using mobile phones that I mention is TheExtraordinaries.org
- I also mention Uservoice, GetSatisfaction and Bright Idea related to crowdsourcing ideas.
