Myfoodphone.com is a service hoping to get a piece of the billions spent every year on diets and weight loss. From the look of all the graphics they are targeting very attractive women who don’t need to lose any weight, unless of course, the pictures are of women who have been using this service for years. Anyway, the premise is that you take pictures with your camera phone of everything you eat and send it to myfoodphone.com, and your personal dietitian will evaluate your diet based on the photo’s and give you advice on your diet.
What extremely neat about this service is that it makes its customers part of the companies value network. Imagine the intellectual capital regarding the eating habits of the population, where, when, what, how frequently.
There is also a huge issue of trust. My first instinct was to look up the URL on whois and make sure it wasn’t a site run by some big prepared food conglomerate. “hey, what are you eating that for, you should try our new lean pockets if you want to drop a few pounds.” To this end where a high degree of trust is needed and no hint of product placement etc. the customer experience strategy must deliver authenticity, and impartiality.
I wonder if I might benefit from a similar service, like, mydatephone.com, where I send pictures of my various dates to some expert who can tell me what I should be looking for next week…
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