Napster, the poster child of peer to peer disintermediation (management speak for replacing the middleman), has formed the basis for a new term. Napsterization, and this is a site dedicated to talking about that concept.
Most of the examples of napsterization IMHO is simply about redefining the customers role in the value chain, of the idea of “employing your customers” in a different way. I would suggest that ikea making the customer responsible for “delivery and construction” is as good an example as napster is making the customer responsible for “music distribution”
Technology is just making it easier to employ customers in different ways, as amazon uses customers intellectual capital, as netflix employs customer reviews to make its service better to other customers.
0 Responses to “Napsterization - disintermediation or just employing customers”
Leave a Reply