New Adventures: Hello NetBase

I’m thrilled to announce that I’m joining a new company, NetBase as their Director of Social Strategy & Design. As anyone that reads this blog knows I’ve been convinced, ever since I started working on the internet in 1997, that it will radically and deeply transform business as we know it. Not just how we market, not just how we advertise, but how businesses create and deliver value. That transformation is well under way, some companies are leading, and some are being dragged, but few are untouched by the consumer revolution that is in progress.

I’m particularly thrilled to now be part of the NetBase team because I believe that our technology is going to allow companies to be much more strategic and less reactive to the new consumer landscape. In other words we’re going to help companies stop getting dragged and give them tools to help them create new products, services, and creative that will connect to the new consumer.

I’ve written more on the topic over at the NetBase blog, where you can also download a paper we released today called “Netnography: The Marketers Secret Weapon – How Social Media Understanding Drives Innovation”. I’m looking forward to hearing thoughts, feedback and questions about the product so please don’t be shy commenting on the NetBase blog

Oh, and as you know I’ve been working with Traackr for the last few months helping them with strategy and marketing, and that has been an amazing experience, but being in Boston the commute was getting a bit much so now i’m going to be in Mountain View. Seriously though, Traackr is an awesome product, if you want to find influencers in your industry they are THE company to talk to.