ExperienceCurve by Karl Long

Rohit Bhargava, blogger at the Influential Marketing Blog and leader of the interactive marketing team at Ogilvy Public Relations has written a new book called “Personality Not Incuded -Why Companies Lose Their Authenticity And How Great Brands Get it Back“. I think the topic of the book is a very interesting one that relates to companies challenges with branding, customer experience, marketing and PR in this emerging age of radical transparency. The point being that a company’s image and brand is not longer built through the tight management of structured communication, but is now forged and co-created through the conversations in the marketplace, the artifacts that are created by customers, and the experiences customers have with the company through formal and informal channels. I think Rohit is correct that companies some how lost their personality in through the monolithic command and control brand management theory that came along with mass production, and are now struggling to get it back.

Rohit is organizing a book release party in San Francisco on April 18th, which i am planning on going to and i’m sure it will be an interesting evening for anyone interested in social media.

Friday, April 18, 2008
6:30pm - 9:30pm

Sugar Cafe
679 Sutter St.
San Francisco, CA

Here’s a link for the Facebook event for the book release party.