Comments on: Nine Inch Nails Using Alternate Reality Game (ARG or “Big Game”) To Market New Album

By: Niamh Kiernan

Niamh Kiernan — Tue, 13 Nov 2007 18:16:49 +0000

It is interesting to learn about ARGs. I had not heard of the term and of course it has now got me thinking.

By: This Is Mind Candy

This Is Mind Candy — Fri, 06 Apr 2007 12:06:36 +0000

Nine Inch Nails Using Alternate Reality Game (ARG or “Big Game”) To Market New Album at ExperienceCurve…

The web is popping with buzz coverage of 42 Entertainment’s latest campaign - the Year Zero ARG for Nine Inch Nails’s latest album. It’s great to see that marketing agencies (and brands!) are picking up on the power of ARGs…

By: karl long

karl long — Thu, 05 Apr 2007 18:34:20 +0000

Wow, thanks nin fan, that is a very interesting and useful resource, and yes I can well believe that the RIAA are suing fans, why wouldn’t you sue your customers

By: nin fan

nin fan — Thu, 05 Apr 2007 12:49:59 +0000

if you all are interested in just how complex the year zero “experience” is, check out the fan-created nin wiki at http://ninwiki.com/

and how about the RIAA suing websites that host the tracks purposely leaked by the band via “MP3s found on USB drives in bathrooms at NIN concerts.”

By: karl long

karl long — Wed, 04 Apr 2007 03:17:36 +0000

Thanks so much Michael, I really think it’s a very big idea, and the tools are getting to a point where you can do some very creative stuff.

By: Michael Wagner

Michael Wagner — Wed, 04 Apr 2007 03:14:00 +0000

“it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN”

Man, this is the Swiss Army Knife of marketing concepts!

I should not have read this post just before bed time. My mind is racing.

Thanks for extending this conversation.

Keep creating…it freaks people out,
Mike