Social Media Strategy & Engagement Marketing by Karl Long

Well i’m sitting in the airport at SFO, had to get up at 4.30am, on my way to Chicago for the Forrester Consumer Forum. I was asked by Peter Kim to speak on a panel on brand monitoring in social media (well the whole conference seems to have a social media focus), so i’m really looking forward to that. I’m also looking forward to meeting David Armano for the first time, even though we’ve been blogging buddies for well over a year now. David was recently hired by Critical Mass a User Experience design consultancy and they are taking a very active role in this conference. They are covering it six ways to sunday on their “always beta” blog/microblog/videoblog thing here. It’ll also be great to catch up with Jeremiah Owyang, a web strategy blogger who was recently snatched up by Forrester, I was on a panel with Jeremiah last year at AdTech SF which was very fun and interesting.

Some other bloggers of note in the social media space will be there as well who I hope I get to meet such as:
Deborah Shultz
Marianne Richmond
Peter Kim
Charlene Li + Josh Bernoff
Bruce Temkin
Uwe Hook

PS Peter Kim also created the M20, the top 20 marketer bloggers which he has moved to it’s own domain at marketer20.com