ExperienceCurve by Karl Long

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Social Media and New Marketing Strategy

Pandora “everywhere”… Only In The US and Only On Sprint

The extraordinary net radio service Pandora has made an announcement called “Pandora Everywhere”, has partnered with Sprint to deliver a mobile version of Pandora. So Pandora Everywhere is only available in the US and only on sprint phones? That sucks balls. Theoretically Pandora is just a flash app so there is no reason that it shouldn’t just work using the regular n95 browser, except when I go there I get a nice message saying come back with a sprint phone. I wonder if Pandora is going to squander a some of the amazing goodwill it’s built up over the last year by making it’s service available free on the web. My question is why would such a universally appealing application tie itself to a US carrier with such limited reach?

2 Comments, Comment or Ping

  1. The fact that they are only available within the us, excuse me for my foul language, sucks. I once received a mail from them that people from outside the U.S. actually weren’t allowed to sign up because a U.S. postal code was required. Since this postal code is of no use, accept to check if you really live in the U.S., you just use a postal code of any company in the U.S.. Now they leave out the rest of the world (unless you use a proxy), and they miss a great potential.

    Heck, the music industry over here also is a pain in the ass because they have a big influence on what happens online.

  2. Josh P

    I’m pretty sure that legally they are restricted to the US due to copyright/RIAA crap.

    http://www.techcrunch.com/2007/05/02/pandora-to-shut-out-non-us-users-thursday-evening/

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