ExperienceCurve by Karl Long

One of my very favorite companies, Patagonia just started a new blog (in February) called The Cleanest Line, welcome, my only question what took so long I’m kidding. Anyway, corporate blog may be the wrong word for it because Patagonia maybe the most uncorporate corporation out there. John Winsor of Radar Communications has some wonderful stories of going to their offices for meetings and the “receptionist” (a world champion frisbee guy if I remember right) having a surfboard there ready for him because the waves were good, now that’s corporate culture.

Here’s what they say about their blog:

Clearly this is a really easy transition for them as a company, they’ve been in a conversation with customers for years. Why is it so many “big” companies have such trouble having a conversation with customers? Blogs are one of the biggest opportunities that companies have right now to connect directly to customers, and yet even the people who say “customer intimacy” out of one side of their mouth are resistant to the very idea of blogging.