On first blush the idea of “paypal mobile” brings to mind paypal on your phone, ok, big woop. Well if that were true I wouldn’t be writing this post right now, because PayPal leapfrogged the common “mobile” route of “it’s the same only smaller and harder to read” and went for what i’ll term the low-tech route for enabling ecommerce on your phone. Now, let me give you the headline before I go on about this:
Text To Buy
Q: Where will I see these Text to Buy ads?
A: Look for Text to Buy in magazines and newspapers, on TV, billboards, posters, websites, and elsewhere.
See what I mean about low-tech, they’ve totally blow past all the “localzed commerce” ideas of bluetooth billboards, and “location aware offers”, their just offering a way for you to get “geo-targeted” content the old fashioned way, by reading a magazine, and being able to instantly order the new thing you see in GQ or outdoors or wired.
In the grand eBay tradition of bringing ecommerce to the masses PayPal Mobile very much brings ecommerce to the cell phone in a very non-technical, accessible way. Let me put it this way, the public are already trained in this area, look at American Idol, everyone that’s voted on that show has figured out how to “text”… talk about enabling the mass market. Anyway, my head is spinning, this is really awesome.
and let me include a little contextual ad for PayPal, i’ve been using them for years and now I do most of my business billing through them as well (they’ve probably got some of the best money market rates around, almost 5%):
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