Post layoffs, Ford puts money into… ringtones

by Karl on January 31, 2006

What better way to bring some authenticity to a brand than, yep, mustang ringtones. Yes, it sounds like a car revving. The most mind boggling ringtone being… the national anthem, played out with revving engines and tire screeching for the high F. I guess this gets filed under customer experience irony as well.

Now, this may just be a case of cultural relativism, as i’m English, and maybe i’m just not getting it. Please any red blooded Americans want to tell me why I shouldn’t find this wrong on so many levels. Thanks.

{ 1 trackback }

Jalopnik
January 31, 2006 at 2:22 pm

{ 3 comments… read them below or add one }

Zeke Sneaker February 2, 2006 at 8:56 am

You have spent some time in the Southeast U.S., haven’t you Karl? Spend some time at a NASCAR event and it will quickly become apparent which market these ringtones are aimed at.

FAMOUS SOUTHERN LAST WORDS:
“Hey, ya’all watch this!”

; )

LolitochkaBC May 10, 2007 at 12:25 am

Ааану-ка ребятк оглсоуе!м!!

Признавайетссл проакзники и владельцы асйта blog.experiencecurve.com ))))

ЧТО вы будете делать эрим летом?!

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