products as nodes
Understanding and designing products as nodes can be an important source of competitive advantage, a network of products that “adds” value to one another is far harder to duplicate or imitate by competitors. This is beyond the concept of “lock in” or “switching costs”, both those concepts are useful, but if you set out on a project to try and achieve high switching costs you are risking alienating customers faster than you can lock them in (this ties back nicely to the other aspect of Experience Design of the “balanced value equation)”
The McKinsey Quarterly has published an interesting article that looks at different levels of integration and helps describe the different types of value derived from bundling.
Here’s the article:
Solving the solutions problem
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